Photoquip (Elinchrom) update : Photofair 2011
If there is anyone from Delhi visiting Photofair 2011 from 6th to 9th January 2011 ? I would be glad to hear on who the competition is.
I noticed there are couple of studio shooting scenes in this video that use Rotalux softboxes
Also, Mr J P Soni founder of Photoquip is VP of this industry body somewhere in middle of this video.
I have been thinking of Photoquip with intensity.
New products that have been introduced in 2010 or that will be in 2011 are hardly with 1% Photogs. Therefore as the lineup of new product increases their consumption isn’t going up immediately. Upgrades will take time. As it takes 5-10-20 years to exhaust old products, the latent demand will continue to catch up. Thus, we should see similar results as we see for a toothpaste company / FMCG company i.e. 10% growth for many years once the explosive growth tapers off, just from existing business. What we observed was Digitial Photography rub off during the last 5 years as more people opted for Photography field and less companies survived analog to digital shift. Rise of DSLR. The dynamic of new products, new competitors etc is unseen and better unsaid.
I believe if some company can make economical robotic array softboxes that can be remotely controlled by iPad / iPhone, it would be a killer app. For that robotics have to become cheap enough to commercialise. I believe the need for light source would continue even in 3D immersive TV of future.
It appears to me that Indian consumer would buy # 4 or #5 brand i.e. cheap products where chappal / slippers are concerned, hence the continued liking for Relaxo, it will be devoured by lower income strata too (its bottomline may continue to suffer in coming quarters due to rubber http://www.indexmundi.com/commodities/?commodity=rubber&months=60 ), but consumer will not compromise when buying a durable product that may last a decade. Lets see how the game plays out.