Further update on Elinchrom (Photoquip) in India
I briefly mentioned in my previous post that the market size for this equipment in India is huge. There are other niches such as tripods, trolleys, bags, powerpacks where Elinchrom does not dominate at the moment. While I don’t know where the company would extend over the coming years, but those are correlated expansion regions.
I wanted to update everyone with conversation I have had with one of India’s renowned Photographer, Parikshit Suri (http://pksuri.com) Thanks for your call and time Parikshit.
There isn’t anyone more unbiased to converse with, regarding a company than an independent professional source. Philip Fisher recommends speaking with employees, ex-employees, competitors and users.
Essence of our conversation was:
Photography is a sunrise Industry in India and future is extremely bright. Infact it sounded like Parikshit holds the stock and I was his customer. He was quite bullish on Photography as a profession in India with much better days ahead to come. Marriage is an established market and photo shoots are an integral aspect. (My pessimism in past was due to magazine and newspapers’ staff employed photographers in absolute numbers having gone downhill due to internet). However, fashion, corporate, wedding, niche, pre wedding more than offsets the staff photographers in newspapers, media.
Parikshit himself uses some Elinchrom equipment and corroborated that Elinchrom has significant mind share in India. My faith in the future of this industry is now solidified and it might actually become a growth industry in India in years ahead. I believe now it would not be fair to compare US and India and 1:5000 ratio of Photographer : Population that I extrapolated earlier may be on far pessimistic side.
Representation of Stock Movement with significant events in Photoquip’s life (Illustrated and contributed by MG (http://www.blogger.com/profile/12939470953672372322))
Please contribute with any facts and your thoughts..