Photoplus Expo ( New York ) – CEO of Elinchrom Answers
Photoplus Expo at NY took place from 28th to 30th of October 2010, got over yesterday. Have a video from that, though not the best of voice quality, background noise, one may have to listen on full volume.
I had a doubt and seeked clarification regarding Elinchrom’s manufacturing operations which was clarified by Malcom Whittle.
Elinchrom CEO Malcom Whittle Talking about upcoming products. from Boston Wedding Photographers on Vimeo.
Listen at 2:01 minutes, Question:
When are we expecting the new range of RX packs ?
“Its in the pipeline but we have a major problem. The recent expansion in our business in last few years has been so great, that we are running very fast, just to supply what we’ve got.Unclear………….most flash we’ve ever sold anytime in our life. One of the things that limits us from changing products is being loyal to people who are liking our products…. its in pipeline, we want LED in it, very powerful LED in it… LED technology is un acceptable for Videos as of now…..Its not our problem, its about LED manufacturing technology to guarantee over 5000 Kelvin”
Listen at 7:10 minutes,
Qs: Using Grids was an afterthought by Elinchrom, people switched to Profoto in their absence, now that you have it is great.
“Maybe American photographers did not care about it becoming bulky to carry. Our sales have climbed every year, year on year, this year our sales are 42% higher than last year, so I don’t know who is running to Profoto.”
I understand why Peter Lynch recommends smartest players in no/low growth, overlooked industries, how even in a slow growing industry one can find aces. To repeat, top three players in studio lighting system are Broncolor, Elinchrom and Profoto and the middle guy is giving others run for their money. There also are over fifteen to twenty second rung competitors that make similar and in some cases correlated products into accessories whose markets can be penetrated and conquered eventually. Eg: FJ Wescott, an 84 year old company, based in Ohio, US (www.fjwestcott.com) In last 20 seconds CEO mentions that Powerpack and battery isn’t one of Elinchrom’s forte or strongest part of business, they are aware and are going come out with Lithium batteries soon, at the moment airlines do not allow moren than few grams of Lithium on plane, so it will be useful for local shooting. Also the new powerpacks will match those of Profoto or Broncolors. If you search in shopping sites the high end battery used for professional flashes by Profoto and Broncolor costs circa 6 lacs INR, at the moment Elinchrom’s high end battery costs 2.5 lacs INR and falls slightly short in one or two aspects. “Its their (Broncolor (Also Swiss company like Elinchrom), Profoto(Swedish company)) particular speciality of short flash duration at full power and they sell it, its not difficult to do, we can do it, and our new power packs may match it”.