Views on Life & on Equity Investing

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Videos for Elinchrom

with 2 comments

Above video,  Chris’s family owns part of  Elinca SA, a family owned business that owns Elinchrom brand.

Second video, 

Listen carefully at around 18 seconds into the video, who recommends Scott Kelby to use Elinchrom BX RI strobes ? and what were his words. None other than legendary Joe McNally (Wiki : Joe McNally) , site :

Ranger Quadra was revolutionary in 2009

Written by amitdipsite

October 15, 2010 at 11:26 pm

Posted in Uncategorized

2 Responses

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  1. Hi Pradeep,

    I too am invested on this counter for long term. I have written extensively on my bllog about this. I believe if photoquip sticks to just Elinchrom, not gitzo, klik, manfrotto, snapz, or any new line of business then this can be not only 1000 Rs but 3000 Rs. Here is the logic:

    India has huge wedding photography market. Photographers are producing junk and crap on mass scale. Compare wedding photos of India vs West, pick any link from my bllog. Presently only 1000 indian photographers/photo studios are buying elinchrom gear per year i.e. 1000 * 1 lacs Rs per gear = 10 crore Rs. That time isn`t far when annualy 10,000 photographers will buy this gear when living standards improve, customers demand, better qualified photogs from professional institutes realize importance of softbox, better gear than DIY home made gear. Presently only flash is used in Indian marriages for still photography, this is set to change with use of softbox and light shapers, especially when customers realise how horrible the quality difference is between east and west.

    So, I have tried to prove that demand in India will increase ten times domestically from 10 crore to 100 crores over next few years.Its a fantastic business where you can increase price by 2-4% each year above inflation. Profits of the company may be upto 20-50 crores in 5 years, translating to 40-100 Rs EPS




    October 20, 2010 at 10:01 pm

  2. Dear Pradeep,

    Thanks. I spent actually considerable amount of time, trying to figure out how many professional photographers are working in India. Its very very difficult to trace the numbers for India. In USA there are lots of photographers associations. There are between 100,000 – 150,000 photographers in the US, its population is 300 million. India has four times the population and probably similar number of photographers.

    As I explained that this product lasts say 15 years on average, and at the moment domestic sales are only 10 crores. (1000 photographers/photo studios * 1 lac Rs). With time about 5-10,000 Photographers in India will buy this product annually. Also, in India the number of Photographers will increase. Also lots of amateurs will buy this product who want to venture into photography. Also, once the level of income rises that base of photographers will keep replneshing every year with new products and upgrades ! Real kicker is one time acquisition of equipment and no new entrants in this space due to photography industry being perceived as no-growth-industry !

    Lets also remember that Rakesh Jhunjhwala lost out on 4 great stocks by losing patience in Symphony Comfort Systems, TTK Prestige, Hawkins Cooker, Relaxo Footwear. He had those four stocks between 2004 and 2008 and lost patience. Yes, opportunity cost is what we pay for it but lets also not be too rigid. If we find better opportunities in market like TTK Prestige available for 100 Rs we can consider switching. At this point in time I see now great opportunities with solid brands and value for money.

    Kind regards



    October 21, 2010 at 6:04 am

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