Views on Life & on Equity Investing

Wonder, Wealth & Abundance

Photographers and their portfolio – who use Elinchrom

with 7 comments

Legendary photographer, Joe McNally, has shot cover stories for TIME, Fortune, New York, Men’s Journal. Numerous cover stories for National Geographic. Described by American Photo as “perhaps the most versatile photo journalist working today”. His work finds place in Photo Gallery of US and Archives of Library of Congress. His advertising and commercial clients include FedEx, Sony, GE, Adidas, MetLife besides others.

Relish the pics at

Andy Rouse is King of Kings in domain of wildlife photography.

Feast your eyes on

As per my reading, businesswise and as per feedback of Photographers, Elinchrom has been widening its moat against Profoto and Bowens, 42 and 87 year old companies respectively. Moat has further widened since 2009.

One of fellow investors, readers, MG, has rightly said that its a nice idea to add to positions when they are recognised. I recall having read in 1960s annual letters by Warren Buffett, where he said, “Its possible that for the next 2-3 years we will do nothing other than only adding to existing positions in two companies that we have identified”. Thats investing. In a brilliant essay by Andy Kessler, Signposts in the Fog,, he regards investing as not 20%, 30% or 50% gains but 2 – 5 – 10 times gain.

25% compounded several times also becomes multibagger but somehow one person cannot focus on all things at the same time. Varied and multifarious are the strategies and processess for success, as long as they are enjoyable and suitable for one’s temperament. Personally, once vetted, I feel no risk when I invest in a 4 crore market cap company, I consider investing in ONGC, Infosys far riskier.

To end with a quote from a great photographer, Ansel Adams 1902-1984, When words become unclear I shall focus with photographs. When images become inadequate I shall be content with silence.

Written by amitdipsite

September 22, 2010 at 10:28 pm

Posted in Uncategorized

7 Responses

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  1. Sir, we have invested in photoquip on your recommendation. I request you to share more such multibaggers as market is running fast and we need to take the benfit of this bull run. Thanks in advance.


    September 24, 2010 at 4:04 pm

  2. Amit,
    While it is beyond doubt that elinchrom is the best,don't you think the focus should be on what the photoquip management in india is doing to drive the topline? How do they see the high end photography panning out in india?i feel there is very little clarity on this aspect.Photoquip is very much like Page Ind,both are licensees to great brands but the major difference is the demand for their products in India.


    September 25, 2010 at 6:22 am

  3. Hi Jaimin,

    You should have treated my post as a screener of higher quality than computer generated stock screener. I wont be liable for loss in Photoquip investment. Just want to be clear, although I dont believe there will be any over time.

    I dont have any other stock in mind at the moment.

    Also, if you are confident of rise in index than individual script, its best to go for NIFTYBEES or Nifty Futures.



    September 25, 2010 at 7:29 am

  4. Hey Prabhakar,

    So you found the blog šŸ™‚ Those are right questions indeed.

    I did not ask in depth of hows but Vivek Divekar, CFO is quite accesible by phone. He sounded quite optimistic on similar growth rate for next couple of years as in past.

    After sales/servicing, accessories are key in decision making by Photographer so their focus in continuing to maintain market leadership position. However, some things I do know about them are:

    They do advertise regularly in magazines to gain mind share.

    Pretty much de facto standard in India atleast for any high end work. Even local leading company claims to be “Elinchrom compatible”
    Search for Elinchrom in link below:

    To rope in more photographer, they run promotions to exchange old/working/non-working studio lights for brand new Elinchrom lights to transion people into high end. Actually I have come to know they do have entry level equipment too called D-Lite. Discounts also for people to get hooked on to Elinchrom.

    Being in technology field, difficult to look to far in future, but Elinchrom's global growth will be a good fuel too.

    I actually stand corrected, Elinchrom is not Lamborghini, as in most expensive, its just a Ferrari, lower than most expensive brand, which is Broncolor, 52 year old company, also a Swiss one. It may be best though in terms of value for money in high end.

    In my opinion, Page is better buy as clear mental projection can be made into future. I had not heard of word “Elinchrom” probably 4 weeks back, so does not count as big brand for masses. But being undervalued a good opportunity for one time gain and re rating.

    I can only vicarously imagine that, they are hiring and retaining right people, making right moves, they are represented in all global industry forums/exhibitions, people who should know them, do know and like them.

    For ex: In India, Photofair, claimed to be 3rd biggest Photograpic equipment fair, Photoquip does well. In a magazine in that fair, you will see only two Advertisements for Studio Lights, one by Elinchrom, other by party that claims to be “Elinchrom compatible”. Please see Page 6 and Page 24 in e-magazine below.



    September 25, 2010 at 8:14 am

  5. Couple of other useful links from Biggest fair, Photokina 2010


    September 25, 2010 at 8:40 am

  6. Hi Amit,

    Recently Nitin Arora bought 105000 shares of photoquip from open market. Is he one of your kin?

    I see nitin arora as one of the follower of your blog. Is he part of your family?.


    September 27, 2010 at 8:42 pm

  7. Yes mystics


    September 27, 2010 at 8:58 pm

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