Elinchrom and competition
I have done sufficient research before getting into it myself and writing about it here. Over next few weeks, I will be posting useful links pertaining to this story.
Some of worlds best photographers vouch for Elinchrom. I have visited dozens of photographers discussion boards and participated in conversation or read their opinion. Top brands for digital studio lighting are Elinchrom, Bowens, Hansels, Profoto, Broncolor. While you will find zealots who love one or the other brand, top two undisputedly are Elinchrom and Bowens. I would add that all top photographers use Elinchrom in one way or another.
Bowens leads in UK because it was founded in UK in year 1923 and has extensive service/repair network. All top brands are over 50 years old. This proves that its not easy to displace leaders, also because market is extremely niche and focussed, Tata or Ambani would not be interested on this size of market.
Elinchrom figures as Mac in aesthetics while others can be kindered to Windows, Linux flavours, Solaris. Bowens also makes high end equipment but they are bulky and heavy. Also, Bowens trailed in remote controlled flashlights for a good number of years. Latest news is that of Elinchrom being ahead of wave with iPad, iPhone, iPod interface while completition is always years behind.
While Elinchrom is expensive, it pays off for discerning professionals. In India weddings are big event and the photo shoots leave a lot fo be desired in this country.
Savour the photographs by some of world’s leading Photographers.
Andrew Gransden ranked #1 in above collection does use Elinchrom so do the rest, http://www.facebook.com/note.php?note_id=287797499701
So does Marco Grob, http://www.marcogrob.com/portfolio/portraits_1/index.php who specialises in portraits for celebrities like Obama, Bill, Hillary Clinton, George Clooney and who’s who of Hollywood.
List goes on, will post more links later.
Elinchrom has 85% market share in India and other’s the rest in high end segment. We need to keep tabs on these numbers, pizza pie itself will grow bigger though with bigger pieces for all foodies.
I am keen to know what photographers/photo studios think about it in your circle. Prabhakar, a friend and fellow investor sent me a statement by one of his photgrapher pals -‘ Photographer friend said – “I have their studio light and it still works great after 8 years” ‘